{"id":27056,"date":"2017-01-09T13:45:23","date_gmt":"2017-01-09T13:45:23","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-legal\/lawandeconomics\/bibliographies\/5110-information-regulation-incl-regulation-of-advertising.html"},"modified":"2017-01-09T13:45:23","modified_gmt":"2017-01-09T13:45:23","slug":"5110-information-regulation-incl-regulation-of-advertising","status":"publish","type":"law_economics","link":"https:\/\/reference.findlaw.com\/lawandeconomics\/bibliographies\/5110-information-regulation-incl-regulation-of-advertising.html","title":{"rendered":"Encyclopedia of Law &#038; Economics \u2013 5110 Information Regulation (incl. Regulation of Advertising)"},"content":{"rendered":"<div>\n<ul class=\"links\">\n<li>Ackerlof, George A. (1970), &#8216;The Market for Lemons: Qualitative Uncertainty and the Market Mechanism&#8217;, <b>84 <\/b> <em>Quarterly Journal of Economics <\/em>, 488-500. <\/li>\n<li>Allen, Franklin (1984), &#8216;Reputation and Product Quality&#8217;, <b>15 <\/b> <em>Rand Journal of Economics <\/em>, 311-327. <\/li>\n<li>Altrogge, Phyllis and Shughart, William F., II (1984), &#8216;The Regressive Nature of Civil Penalties&#8217;, <b>4 <\/b> <em>International Review of Law and Economics <\/em>, 55-66. <\/li>\n<li>American Bar Association (1989), &#8216;Report of the American Bar Association Section of Antitrust Law Special Committee to Study the Role of the Federal Trade Commission&#8217;, <b>58 <\/b> <em>Antitrust Law Journal <\/em>, 43-178. <\/li>\n<li>Arru\u0096ada, Benito (1990), &#8216;La regulaci\u0097n de la informaci\u0097n empresarial (Regulation of Corporate Information)&#8217;, <b>51 <\/b> <em>Bolet\u0092n del C\u0092rculo de Empresarios <\/em>, 11-42. <\/li>\n<li>Assmann, Heinz-Dieter (1983), &#8216;Entwicklungstendenzen der Prospekthaftung (Tendencies of Liability for Misleading Information)&#8217;, <em>WM <\/em>, 138-144. <\/li>\n<li>Assmann, Heinz-Dieter (1985), <em>Prospekthaftung (Liability for Misleading Information Included in Prospectuses) <\/em>, K\u009aln, Heymann, 456 p. <\/li>\n<li>Ayanian, Robert (1975), &#8216;Advertising and Rate of Return&#8217;, <b>18 <\/b> <em>Journal of Law and Economics <\/em>, 479-506. <\/li>\n<li>Beales, J. Howard III (1994), &#8216;Economic Analysis and the Regulation of Pharmaceutical Advertising&#8217;, <b>24(3) <\/b> <em>Seton Hall Law Review <\/em>, 1386-1386. <\/li>\n<li>Beales, J. Howard III and Muris, Timothy J. (1993), <em>State and Federal Regulation of National Advertising <\/em>, Washington, American Enterprise Institute. <\/li>\n<li>Beales, J. Howard, III (1986), &#8216;Comments (The Effects of the Advertising Substantiation Program on Advertising Agencies) (An Economic Analysis of the FTC&#8217;s Ad Substantiation Program)&#8217;, in Ippolito, Pauline M. and Scheffman, David T. (eds.), <em>Empirical Approaches to Consumer Protection Econom <\/em>, Washington, Federal Trade Commission, 213-216. <\/li>\n<li>Beales, J. Howard, III, Craswell, Richard and Salop, Steven C. (1981), &#8216;The Efficient Regulation of Consumer Information&#8217;, <b>24 <\/b> <em>Journal of Law and Economics <\/em>, 491-539. <\/li>\n<li>Beales, J. Howard, III, Craswell, Richard and Salop, Steven C. (1981), &#8216;Information Remedies for Consumer Protection&#8217;, <b>71 <\/b> <em>American Economic Review. Papers and Proceedings <\/em>, 410-413. <\/li>\n<li>Beales, J. Howard, III, Craswell, Richard and Salop, Steven C. (1981), &#8216;The Efficient Regulation of Consumer Information&#8217;, <b>24 <\/b> <em>Journal of Law and Economics <\/em>, 481-539. <\/li>\n<li>Becker, Gary S. (1968), &#8216;Crime and Punishment: An Economic Approach&#8217;, <b>76 <\/b> <em>Journal of Political Economy <\/em>, 169-217. <\/li>\n<li>Benham, Lee (1972), &#8216;The Effect of Advertising on the Price of Eyeglasses&#8217;, <b>15 <\/b> <em>Journal of Law and Economics <\/em>, 337-352. <\/li>\n<li>Benham, Lee and Benham, Alexandra (1975), &#8216;Regulating Through the Professions: A Perspective on Information Control&#8217;, <b>18 <\/b> <em>Journal of Law and Economics <\/em>, 421-447. <\/li>\n<\/ul>\n<\/div>\n<div data-readmore=\"true\">\n<ul class=\"links\">\n<li>Benham, Lee and Benham, Alexandra (1978), &#8216;Prospects for Increasing Competition in the Professions&#8217;, in Slayton, Philip and Trebilcock, Michael J. (eds.), <em>The Professions and Public Policy <\/em>, Toronto, University of Toronto Faculty of Law. <\/li>\n<li>Blair, Edward A. and Laird Landon, E., Jr. (1981), &#8216;The Effects of Reference Prices in Retail Advertisements&#8217;, <b>45 <\/b> <em>Journal of Marketing <\/em>, 61-69. <\/li>\n<li>Bond, Ronald and Murphy, Dennis (1992), <em>An Analysis of Department Store Reference Pricing in Metropolitan Washington <\/em>, Federal Trade Commission. <\/li>\n<li>Cady, J. (1976), <em>Restricted Advertising and Competition: The Case of Retail Drugs <\/em>, Washington, American Enterprise Institute. <\/li>\n<li>Cafaggi, Fabrizio (1995), &#8216;Pubblicit\u0088 commerciale (Commercial Advertising)&#8217;, <b>XI <\/b> <em>Digesto commerciale <\/em>, 433-500. <\/li>\n<li>Cafaggi, Fabrizio, Cuffaro, Vincenzo and Di Via Luciano (1993), &#8216;Attuazione della direttiva n. 450\/84\/Cee in materia di pubblicit\u0088 ingannevole (decreto legislativo 25 gennaio 1992 n. 74) (Implementation of EC directive no. 450\/84 on misleading advertising)&#8217;, <em>Le nuove leggi civili commentate <\/em>, 671-761. <\/li>\n<li>Calfee, John E. (1986), &#8216;The Ghost of Cigarette Advertising Past&#8217;, <b>10(2) <\/b> <em>Regulation <\/em>, 35-45. <\/li>\n<li>Calfee, John E. and Janis K. Pappalardo (1989), <em>How Should Health Claims for Food Be Regulated: An Economic Perspective <\/em>, Washington, Bureau of Economics, Federal Trade Commission. <\/li>\n<li>Calfee, John E. and Pappalardo, Janis K. (1989), <em>How Should Health Claims for Food Be Regulated: An Economic Perspective <\/em>, Washington, Bureau of Economics, Federal Trade Commission. <\/li>\n<li>Calvani, Terry (1989), &#8216;Advertising Regulation: The States V. FTC&#8217;, <b>58 <\/b> <em>Antitrust Law Journal <\/em>, 253-266. <\/li>\n<li>Calvani, Terry, Langenfeld, James and Shuford, Gordon (1988), &#8216;Attorney Advertising and Competition at the Bar&#8217;, <b>41 <\/b> <em>Vanderbilt Law Review <\/em>, 761-788. <\/li>\n<li>Charette, Fr\u008ed\u008erick (1992), &#8216;Lib\u008eraliser la publicit\u008e des avocats: fondements et cons\u008equences (Liberalizing Lawyers&#8217; Advertising: Foundations and Consequences)&#8217;, <b>71 <\/b> <em>Canadian Bar Review <\/em>, 508-551. <\/li>\n<li>Coase, Ronald H. (1977), &#8216;Advertising and Free Speech&#8217;, <b>6 <\/b> <em>Journal of Legal Studies <\/em>, 1-34. <\/li>\n<li>Comanor, William S. and Wilson, Thomas A. (1979), &#8216;The Effect of Advertising on Competition: A Survey&#8217;, <b>17 <\/b> <em>Journal of Economic Literature <\/em>, 453-476. <\/li>\n<li>Cooter, Robert D. (1985), &#8216;Defective Warnings, Remote Causes, and Bankruptcy: Comment on Schwartz&#8217;, <b>14 <\/b> <em>Journal of Legal Studies <\/em>, 737-750. <\/li>\n<li>Costley, Carolyn L. and Brucks, Merrie (1987), &#8216;The Roles of Product Knowledge and Age on Children&#8217;s Responses to Deceptive Advertising&#8217;, in Bloom, Paul N. (ed.), <em>Advances in Marketing and Public Policy <\/em>, Greenwich (CT), JAI Press, 41-63. <\/li>\n<li>Cox, Steven R., DeSerpa, Allan C. and Canby, William C., Jr. (1982), &#8216;Consumer Information and the Pricing of Legal Services&#8217;, <b>30 <\/b> <em>Journal of Industrial Economics <\/em>, 305-318. <\/li>\n<li>Craswell, Richard (1985), &#8216;Interpreting Deceptive Advertising&#8217;, <b>65 <\/b> <em>Boston University Law Review <\/em>, 657-732. <\/li>\n<li>Craswell, Richard (1991), &#8216;Regulating Deceptive Advertising: The Role of Cost-Benefit Analysis&#8217;, <b>64 <\/b> <em>Southern California Law Review <\/em>, 549-604. <\/li>\n<li>Curran, Christopher (1994), &#8216;The Burden of Proof and the Liability Rule for Suppliers of Services in the EEC&#8217;, <b>70 <\/b> <em>Geneva Papers on Risk and Insurance <\/em>, 85-98. <\/li>\n<li>Darby, Michael R. and Karni, Edi (1973), &#8216;Free Competition and the Optimal Amount of Fraud&#8217;, <b>16 <\/b> <em>Journal of Law and Economics <\/em>, 111-126. <\/li>\n<li>De Turck, Mark A. and Goldhaber, Gerald M. (1989), &#8216;Effectiveness of Product Warning Labels: Effects of Consumers&#8217; Information Processing Objectives&#8217;, <b>23 <\/b> <em>Journal of Consumer Affairs <\/em>, 111-126. <\/li>\n<li>Demsetz, Harold (1976), &#8216;More on Collusion and Advertising: A Reply&#8217;, <b>19 <\/b> <em>Journal of Law and Economics <\/em>, 205-209. <\/li>\n<li>Duggan, A.J. (1978), &#8216;The Great Soap Opera&#8217;, <b>11 <\/b> <em>Melbourne University Law Review <\/em>, 467-502. <\/li>\n<li>Ehrlich, Isaac and Fisher, Lawrence (1982), &#8216;The Derived Demand for Advertising: A Theoretical and Empirical Approach&#8217;, <b>71 <\/b> <em>American Economic Review <\/em>, 366-388. <\/li>\n<li>Ekelund, Robert B., Jr. and Saurman, David S. (1988), <em>Advertising and the Market Process <\/em>, San Francisco, Pacific Research Institute. <\/li>\n<li>Elzinga, Kenneth G. (1980), &#8216;The Compass of Competition for Professional Services&#8217;, in Blair, Roger D. and Rubin, Stephen (eds.), <em>Regulating the Professions: A Public-Policy Symposium <\/em>, Lexington (MA), Lexington Books. <\/li>\n<li>Farris, Paul and Albion, Mark (1980), &#8216;The Impact of Advertising on the Price of Consumer Products&#8217;, <b>44 <\/b> <em>Journal of Marketing <\/em>, 17-35. <\/li>\n<li>Feinstein, Jonathan S. (1990), &#8216;Detection Controlled Estimation&#8217;, <b>33 <\/b> <em>Journal of Law and Economics <\/em>, 233-276. <\/li>\n<li>Ferguson, James M. (1983), &#8216;Daily Newspaper Advertising Rates, Local Media Cross-Ownership, Newspaper Chains, and Media Competition&#8217;, <b>26 <\/b> <em>Journal of Law and Economics <\/em>, 635-654. <\/li>\n<li>Finsinger, J\u009arg (1989), &#8216;Kommentar&#8217; Die Zivilrechtliche Haftung f\u009fr Werbeangaben bei der Vertragsanbahnung als Problem der Allokationseffizienz (Comment on Lehmann, Die Zivilrechtliche Haftung f\u009fr Werbeangaben bei der Vertragsanbahnung als Problem der Allokationseffizienz)&#8217;, in Ott, Claus and Sch\u008afer, Hans-Bernd (eds.), <em>Allekationseffizienz in der Rechtsordnung <\/em>, Berlin, Springer, 185-187. <\/li>\n<li>Frech, H. Edward III and Rochlin, Clifford B. (1979), &#8216;Advertising as a Privately Supplied Public Good&#8217;, <b>27(2) <\/b> <em>Economic Inquiry <\/em>, 414-418. <\/li>\n<li>Frech, H. Edward III and Rochlin, Clifford B. (1982), &#8216;A New Economic View of Advertising&#8217;, <b>1 <\/b> <em>Journal of Advertising <\/em>, 213-222. <\/li>\n<li>Goldberg, Victor P. (1986), &#8216;Fishing and Selling&#8217;, <b>15 <\/b> <em>Journal of Legal Studies <\/em>, 173-180. <\/li>\n<li>Grady, Mark F. (1981), &#8216;Regulating Information: Advertising Overview&#8217;, in Clarkson, K.W. and Muris, T.J. (eds.), <em>The Federal Trade Commission Since 1970: Economic Analysis and Bureaucratic Behavior <\/em>, Cambridge, Cambridge University Press. <\/li>\n<li>Grossman, Sanford J. (1981), &#8216;The Informational Role of Warranties and Private Disclosure about Product Quality&#8217;, <b>24 <\/b> <em>Journal of Law and Economics <\/em>, 461-483. <\/li>\n<li>Haas-Wilson, Deborah (1986), &#8216;The Effect of Commercial Practice Restrictions: The Case of Optometry&#8217;, <b>29 <\/b> <em>Journal of Law and Economics <\/em>, 165-186. <\/li>\n<li>Hazard, Geoffrey C., Jr., Pearce, Russell G. and Stempel, Jeffrey W. (1983), &#8216;Why Lawyers Should Be Allowed to Advertise: A Market Analysis of Legal Services&#8217;, <b>58 <\/b> <em>New York University Law Review <\/em>, 1084-1113. <\/li>\n<li>Heald, Paul J. (1988), &#8216;Money Damages and Corrective Advertising: An Economic Analysis&#8217;, <b>55 <\/b> <em>University of Chicago Law Review <\/em>, 629-658. <\/li>\n<li>Herguera, I\u0096igo and Rodriguez Romero, Luis, &#8216;Regulaci\u0097n de las telecomunicaciones en la Uni\u0097n Europea: competencia en servicios y en redes (The European Regulation of the Telecommunication Industry)&#8217;, <em>Revista de Econom\u0092a Informaci\u0097n Comercial Espa\u0096ola <\/em>. <\/li>\n<li>Higgins, Richard S. and McChesney, Fred S. (1986), &#8216;Truth and Consequences: The Federal Trade Commission&#8217;s Ad Substantiation Program&#8217;, <b>6 <\/b> <em>International Review of Law and Economics <\/em>, 151-168. <\/li>\n<li>Higgins, Richard S. and McChesney, Fred S. (1986), &#8216;An Economic Analysis of the FTC&#8217;s Ad Substantiation Program&#8217;, in Ippolito, Pauline M. and Scheffman, David T. (eds.), <em>Empirical Approaches to Consumer Protection Econom <\/em>, Washington, Federal Trade Commission, 197-211. <\/li>\n<li>Hilke, John C. (1986), &#8216;Early Mandatory Disclosure Regulations&#8217;, <b>6 <\/b> <em>International Review of Law and Economics <\/em>, 229-239. <\/li>\n<li>Holdych, Tom (1994), &#8216;Standards for Establishing Deceptive Conduct Under State Deceptive Trade Practices Statutes That Impose Punitive Remedies&#8217;, <b>73 <\/b> <em>Oregon Law Review <\/em>, 235-344. <\/li>\n<li>Hudec, Albert J. and Trebilcock, Michael J. (1982), &#8216;Lawyer Advertising and the Supply of Information in the Market for Legal Services&#8217;, <b>20 <\/b> <em>University of Western Ontario Law Review <\/em>, 53-99. <\/li>\n<li>Hurwitz, Mark A. and Caves, Richard E. (1988), &#8216;Persuasion or Information? Promotion and the Shares of Brand Name and Generic Pharmaceuticals&#8217;, <b>31 <\/b> <em>Journal of Law and Economics <\/em>, 299-320. <\/li>\n<li>Ippolito, Pauline M. (1986), &#8216;Consumer Protection Economics: A Selective Survey&#8217;, in Ippolito, Pauline M. and Scheffma, David T. (eds.), <em>Consumer Protection Economics <\/em>, Washington, Federal Trade Commission, 1-35. <\/li>\n<li>Ippolito, Pauline M. (1986), &#8216;Consumer Protection Economics: A Selective Survey&#8217;, in Ippolito, Pauline M. and Scheffman, David T. (eds.), <em>Empirical Approaches to Consumer Protection Econom <\/em>, Washington, Federal Trade Commission, 1-33. <\/li>\n<li>Ippolito, Pauline M. and Mathios, Alan D. (1990), &#8216;Information,Advertising and Health Choices: A Study of the Cereal Market&#8217;, <b>21 <\/b> <em>Rand Journal of Economics <\/em>, 459-480. <\/li>\n<li>Ippolito, Pauline M. and Scheffman, David T. (1986), <em>Consumer Protection Economics <\/em>, Washington, Federal Trade Commission, 35 p. <\/li>\n<li>Jacobs, William W. (1984), <em>Improving Consumer Access To Legal Srvices: The Case For Removing Restrictions On Truthful Advertising <\/em>, Washington, Report of the Staff of the Federal Trade Commission. <\/li>\n<li>Jordan, Ellen R. and Rubin, Paul H. (1979), &#8216;An Economic Analysis of the Law of False Advertising&#8217;, <b>8 <\/b> <em>Journal of Legal Studies <\/em>, 116-155. Reprinted in Paul H. Rubin, Business Firms and the Common Law, Praeger, 1983. <\/li>\n<li>Jovanovic, Boyan (1982), &#8216;Truthful Disclosure of Information&#8217;, <b>13 <\/b> <em>Bell Journal of Economics <\/em>, 36-44. <\/li>\n<li>Kassarjian, Harold H. and Kassarjian, Waltraud M. (1988), &#8216;The Impact of Regulation on Advertising: A Content Analysis&#8217;, <b>11 <\/b> <em>Journal of Consumer Policy <\/em>, 269-285. <\/li>\n<li>Keith, Alison (1995), &#8216;Regulating Information About Aspirin and the Prevention of Heart Attack&#8217;, <b>85 <\/b> <em>American Economic Review <\/em>, 96-99. <\/li>\n<li>Kelley, Craig A., Gaidis, William C. and Reingen, Peter H. (1989), &#8216;The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages&#8217;, <b>23 <\/b> <em>Journal of Consumer Affairs <\/em>, 243-266. <\/li>\n<li>Kihlstrom, Richard E and Riordan, Michael H. (1984), &#8216;Advertising as a Signal&#8217;, <b>92 <\/b> <em>Journal of Political Economy <\/em>, 427-450. <\/li>\n<li>Kitch, Edmund W. (1995), &#8216;The Theory and Practice of Securities Disclosure&#8217;, <b>61 <\/b> <em>Brooklyn Law Review <\/em>, 761 ff. <\/li>\n<li>Kitch, Edmund W. and Perlman, Harvey (1991), <em>Legal Regulation of the Competitive Proces: Cases, Materials and Notes on Unfair Business Pratices, Trademarks, Copyrights and Patents <\/em>, Mineola (N.Y.), Foundation Press. <\/li>\n<li>Klein, Benjamin and Leffler, Keith B. (1981), &#8216;The Role of Market Forces in Assuring Contractual Performance&#8217;, <b>89 <\/b> <em>Journal of Political Economy <\/em>, 615-641. <\/li>\n<li>Kohl, Helmut, K\u009fbler, Friedrich, Walz, W. Rainer and W\u009fstrich, Wolfgang (1974), &#8216;Abschreibungsgesellschaften, Kapitalmarkteffizienz und Publizit\u008atszwang &#8211; Pl\u008adoyer f\u009fr ein Verm\u009agensanlagegesetz (Tax Shelter Companies, Efficiency of Capital Marke)&#8217;, <b>138 <\/b> <em>Zeitschrift f\u009fr das gesamte Handels- und Wirtschaftsrecht <\/em>, 1-49. <\/li>\n<li>Kotowitz, Y. and Mathewson, G. Frank (1979), &#8216;Advertising, Consumer Information, and Product Quality&#8217;, <b>10 <\/b> <em>Bell Journal of Economics <\/em>, 566-588. <\/li>\n<li>Kwoka, John (1984), &#8216;Advertising and the Price and Quality of Optometric Services&#8217;, <b>74 <\/b> <em>American Economic Review <\/em>, 211-216. <\/li>\n<li>Landes, William M. and Posner, Richard A. (1987), &#8216;Trademark Law: An Economic Perspective&#8217;, <b>30 <\/b> <em>Journal of Law and Economics <\/em>, 265-309. Reprinted in 21 Intellectual Property Law Review, 1989, 229-273. <\/li>\n<li>Leffler, Keith B. (1981), &#8216;Persuasion of Information? the Economics of Prescription Drug Advertising&#8217;, <b>24 <\/b> <em>Journal of Law and Economics <\/em>, 45-74. <\/li>\n<li>Lehmann, Michael (1981), <em>Vertragsanbahnung durch Werbung (Contract Preparing through Promotion) <\/em>, M\u009fnchen, C.H. Beck. <\/li>\n<li>Lehmann, Michael (1989), &#8216;Die Zivilrechtliche Haftung f\u009fr Werbeangaben bei der Vertragsanbahnung als Problem der Allokationseffizienz (Civil Liability for Advertising as a Problem of Allocative Efficiency)&#8217;, in Ott, Claus and Sch\u008afer, Hans-Bernd (eds.), <em>Allekationseffizienz in der Rechtsordnung <\/em>, Berlin, Springer, 169-184. <\/li>\n<li>Liefeld, John and Heslop, Louise A. (1985), &#8216;Reference Prices and Deception in Newspaper Advertising&#8217;, <b>11 <\/b> <em>Journal of Consumer Research <\/em>, 868-876. <\/li>\n<li>Lott, John R., Jr. (1996), &#8216;The Optimal Level of Fines to Prevent Fraud When Reputations Exist and Penalty clauses are Unenforceable&#8217;, <b>17 <\/b> <em>Managerial and Decision Economics <\/em>. <\/li>\n<li>Lynch, Michael, Miller, Ross M., Plott, Charles R. and Porter, Russell (1986), &#8216;Product Quality, Consumer Information and &#8220;Lemons&#8221; in Experimental Markets&#8217;, in Ippolito, Pauline M. and Scheffman, David T. (eds.), <em>Empirical Approaches to Consumer Protection Econom <\/em>, Washington, Federal Trade Commission, 251-306. <\/li>\n<li>Lynch, Michael, Ross, M. Miller, R. Plott, Charles and Porter, Russell (1986), &#8216;Product Quality, Consumer Information and &#8216;Lemons&#8217; in Experimental Markets&#8217;, in Ippolito, Pauline M. and Scheffma, David T. (eds.), <em>Consumer Protection Economics <\/em>, Washington, Federal Trade Commission, 251-306. <\/li>\n<li>Lyndon, Mary L. (1989), &#8216;Information Economics and Chemical Toxicity: Designing Laws to Produce and Use Data&#8217;, <b>87 <\/b> <em>Michigan Law Review <\/em>, 1795-1861. <\/li>\n<li>MacKaay, Ejan (1979), &#8216;The Costliness of Information and its Effects on the Economic Analysis of Law&#8217;, in Ziegel, Jacob B. (ed.), <em>Proceedings of the Seventh Annual Workshop on Commercial and Consumer Law <\/em>, Toronto, Canada Law Book. <\/li>\n<li>MacKaay, Ejan (1992), &#8216;An Economic View of Information Law&#8217;, in Korthals Altes, Willem F., Dommering, Egbert J., Hugenholtz, P. Bernt and Kabel, Jan J.C. (eds.), <em>Information Law Towards the 21st Century <\/em>, Deventer, Kluwer, 43-65. <\/li>\n<li>Marvel, Howard P. (1976), &#8216;The Economics of Information and Retail Gasoline Price Behavior&#8217;, <b>84 <\/b> <em>Journal of Political Economy <\/em>, 1033-1060. <\/li>\n<li>Masson, Alison and Rubin, Paul H. (1985), &#8216;Matching Prescription Drugs and Consumers&#8217;, <b>313 <\/b> <em>New England of Medecine <\/em>, 513-515. <\/li>\n<li>Masson, Alison and Rubin, Paul H. (1986), &#8216;Plugs for Drugs&#8217;, <b>10(1) <\/b> <em>Regulation <\/em>, 37-43. <\/li>\n<li>Mathios, Alan D. and Plummer, Mark (1989), &#8216;The Regulation of Advertising by the Federal Trade Commission: Capital Market Effects&#8217;, <b>12 <\/b> <em>Research in Law and Economics <\/em>, 77-93. <\/li>\n<li>Matthews, Steven and Postlewaite, Andrew (1985), &#8216;Quality Testing and Disclosure&#8217;, <b>16 <\/b> <em>Rand Journal of Economics <\/em>, 328-340. <\/li>\n<li>McAuliffe, Robert E. (1987), <em>Advertising,Competition and Public Policy: Theories and New Evidence <\/em>, Lexington (MA), Lexington Books. <\/li>\n<li>McChesney, Fred S. (1985), &#8216;Commercial Speech in the Professions: The Supreme Court &#8216;s Unanswered Questions and Questionable Answers&#8217;, <b>134 <\/b> <em>University of Pennsylvania Law Review <\/em>. <\/li>\n<li>McChesney, Fred S. (1990), &#8216;Consumer Ignorance and Consumer Protection Law: Empirical Evidence from the FTC Funeral Rule&#8217;, <b>7 <\/b> <em>Journal of Law and Politics <\/em>. <\/li>\n<li>McChesney, Fred S. (1996), &#8216;De-Bates and Re-Bates: The Supreme Court&#8217;s Latest Commercial Speech Cases&#8217;, <em>Supreme Court Economic Review <\/em>. <\/li>\n<li>McChesney, Fred S. and Muris, Timothy J. (1979), &#8216;The Effects of Advertising on the Quality of Legal Services&#8217;, <b>65 <\/b> <em>American Bar Association <\/em>, 1503-1503. <\/li>\n<li>Mensch, Elizabeth and Freeman, Alan (1990), &#8216;Efficiency and Image: Advertising as an Antitrust Issue&#8217;, <em>Duke Law Journal <\/em>, 321 ff. <\/li>\n<li>Meurer, Michael J. and Stahl, Dale (1994), &#8216;Informative Advertising and Product Match&#8217;, <b>12 <\/b> <em>International Journal of Industrial Organization <\/em>, 1-19. <\/li>\n<li>Milgrom, Paul R. 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